The Power of Permission

How a Model Release Helps Me

As a small business owner, word-of-mouth matters—but let’s be honest: I’m a photographer - visuals matter more.

A signed model release allows me to:

1. Show future clients what I can do.
Photos speak louder than words. I can describe my work all day long, but a confident, well-lit portrait says it instantly.

2. Build trust through real connection.
One client told me they booked with me because they saw someone they knew in my portfolio. That acquaintance had signed a model release and wrote a glowing review, and that moment of recognition sealed the deal.

3. Keep my business authentic and sustainable.
In an age of AI-generated content, people are looking for what’s real. One client said she chose me specifically because my photos didn’t look “over-processed.” The more I can showcase real people—like you—the more my business can thrive and grow.

Still Not Sure?

Some clients prefer to wait until we meet in person before deciding to sign a release—and I completely respect that. I want you to feel informed, comfortable, and in control. Every situation is unique, and I’m happy to answer any questions.

At the end of the day, a model release isn’t just a legal form. I believe in transparency, consent and collaboration and this shared agreement upholds those values. 

Common myths about signing a model release:

"When I sign a model release, the photographer will pay me a stipend for each use."

X FALSE: A model release isn't a contract for usage payment, to avoid this misconception my model release specifically states: "no royalty, fee or other compensation shall become payable to me [the client] by reason of such use."

"Model releases are only for fashion-related models"

X FALSE: The term "model" in this case refers to anyone being photographed, whether you're a CEO, a transitioning service member, or a small business owner getting headshots, a release is still legally needed to use your likeness in promotional materials.

"Once I sign the release, my photo might end up on a billboard in I-95, or in a commercial."

X FALSE: (at least with me!): Most photographers (including me) use photos in very limited ways to include social media posts, blogs, website galleries and print material. I would personally seek permission before I did anything beyond that.

"Signing a release means I lose complete control of my images."

X FALSE: A professional photographer should always use your images respectfully and in line with the agreed purpose (like portfolio, website. or social media). You can always ask for limitations, such as using only certain images, removing name tags (from a uniform), waiting until after a certain date (so your employer doesn't know you are job searching), etc.