Whoa. People Are Actually Reading This.

Turns out, my audience wants to hear from me.  What a plot twist.

And yet... Imposter Syndrome, that long-term, rent-free roommate in my head, still pops in to question my decisions, even though I know and teach the benefits of email marketing in my Photography Business class.

I know that maintaining an email list means I control the communication, not some social media algorithm that randomly decides whether my content reaches 12 people on a Monday or 13.4K on a Friday.

Is It Easy? Nope. Is It Worth It? Absolutely.

Creating a newsletter isn't exactly fun - especially when you're a perfectionist rereading it 30 times before daring to hit "send." But these stats and the replies I get - remind me that this kind of relationship-based marketing is working.  Even if it only leads to a few bookings here and there, I'm building something deeper.

Through my newsletter I'm:

• Building Brand Trust & Loyalty
• Staying Top of Mind
• Driving Traffic to my website
• Boosting my Search Engine Optimization (SEO) and online visibility
• Growing my credibility as a photographer, business owner, and community member

Every time I start doubting myself, I say the same thing:

"Get out of your own way, Laura" 

Success rarely comes from comfort, and if you want to grow as a small business owner you've got to hit "send" even if the roommate says otherwise.