Embracing The Opportunity To Grow

When I first started my business five years ago, I didn't have the confidence that more clients would continue to walk through the door, so I catered to everyone, and everything. 

I probably didn't convey a clear message or my true value.

It's the downside of being an overachiever and a 'pleaser.'

But that's what inexperienced entrepreneurs do, until we find our voice and our audience.

Finding your brand voice and your ideal customer doesn't happen overnight. 

It may not even happen in the first few years, but that's okay.

The key is to just show up and try, because if you don't, you'll never learn what works and what doesn't.

One vehicle to help you grow as an entrepreneur, are client reviews.

Unlike the corporate world or in the military services, getting evaluated is now public.

There are no private review boards, or one-on-ones with your boss.

Your new boss is Google.  And Ms. Google puts everything out there for all to see; the good, the bad and the ugly.

According to research consumers read reviews because they: